Monday, 5 March 2012
Tuesday, 21 February 2012
% of people with active social media profiles: infographic
ZDnet's Tom Foremski wrote a column that questioned the true size of social networks due to the amount of users with empty or fake profiles.
To back this up he cited analysis by Kevin Kelly, a former editor of
Wired magazine, on 560,000 people that have 'circled' him on G+. The
largest group of people were found to be 'ghosts' - those who hadn't
even filled out profile information.
This week, social media agency Umpf
has released an infographic based on a study of over 2,400 people's
social habits, aiming to find out just how active UK consumers are.
Comparing the way people use the most prominent networks, it
seems that Facebook has the most active audience for both men and women
overall.
While YouTube takes second place, and Twitter third. When you
separate this by age, a similar pattern occurs, with minor differences
around the use of Flickr - and social media use decreasing as a whole as
age increases.
Friday, 10 February 2012
The Social Media Governance Challenge
Social media governance is becoming one of the biggest challenges businesses face. Strategy needs to be co-ordinated centrally, yet must be flexible enough to adapt to local needs and leverage constantly emerging digital channels.
Offering practical advice and client insight, Matt’s presentation will help you understand the key social media challenges faced by businesses today and the different governance models you can apply to ensure the effectiveness of your social media activity.
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